# Marketing for your best customer: the one who already knows you > Automated email, WhatsApp, push notification and SMS campaigns: birthdays, special occasions and customers who have stopped visiting. Automate content for your customers. - URL: https://waitry.net/en-gb/products/marketing Talk to customers who have already visited you and invite them to come back – in your own words and whenever you like. - With your own customers - Implementation in 7 days - Local support in Spanish - higher average spend - implementation - for your business Over 10,000 premises in more than 9 countries, including: ## How to get a customer who has stopped coming back to return There’s no need to be constantly looking for new customers. Those who’ve already chosen you are the easiest to win back, and here’s what you need to say to them at the right time. ## 4 benefits of in-house marketing - **You build your own customer base**: You know who buys from you, what they like and how often they come back. - **You increase the frequency of your visits**: Campaigns and promotions that encourage your customers to return more often. - **You win back customers who stopped coming**: You spot them early on and encourage them to come back with an offer. - **Sell more without paying for advertising**: You’re speaking directly to people who already know you – the easiest customers to convert. recorte ## Campaigns that reach your customers’ mobiles You’re speaking directly to people who already know you: campaigns that run automatically for birthdays, special occasions or days when you haven’t visited, without paying for advertising. - Email, push notifications, SMS and WhatsApp from the dashboard - Automatic birthday reminders - Surveys after each visit - Post-visit survey - Birthday notification on the mobile screen - Featured offers on the menu ✓ Campaign submitted Monday, 13 October 9:41 Awesome Burgers ## Happy birthday! We’re treating you to a coffee today to mark your special day. ☕ ## Triggers, not calendars. Set up once. Audiences, the editor and reports are all on the same dashboard where you make sales. No purchased lists. - **They are sent automatically**: The birthday message, the follow-up after N days and the abandoned basket reminder are all handled by them. - **Your segments**: Audiences created using your customer filters and loyalty levels, not a generic list. - **Four channels, one editor**: Email, push notifications, WhatsApp templates and SMS messages within the same campaign. - **Do you know before you send it?**: See how many people it reaches and how much it costs, with your balance displayed, before you press the button. - **And you know, afterwards**: Engagement over time and the return on each campaign, not just how many people opened the email. - **Mise writes the draft**: You tell them what you want to say, and they’ll send you the text via the chat channel, ready for you to check. ## Everything to do with your campaigns Campaigns build on what you’ve already sold and bring people back to your channels. Marketing - **The customers are yours**: They come from the QR code, the website, the app, the kiosk, loyalty scheme sign-ups and the POS. None of them were purchased. - **Segments by level**: Loyalty levels are audiences. You speak differently to those who come every week. - **WhatsApp connected**: With templates approved for your WhatsApp Business account, via the Integrations Centre. - **Collect trolleys**: Anyone who leaves an order half-finished in your shop will receive a notification without you having to do anything. - **Draft text**: It sends you the text and image for each channel. You check them and approve them. - **Returns for each consignment**: How many were sold after the campaign, not just how many people opened it. ## Questions about the campaigns ### Where do customers come from? From your own channels: QR codes, website, app, kiosk, loyalty scheme sign-ups and POS. Never from purchased lists. ### Do I need another email tool? No. The editor, audiences and reports are all on the same dashboard. ### Can I send it via WhatsApp? Yes, with approved templates for your WhatsApp Business account, linked in the Integrations Centre. ### How much does a campaign cost? The wizard shows you the estimate and your balance before you submit it. ### Does it comply with the GDPR? The customer gives their consent upon signing up, and each message includes the opt-out option required by the channel. ### Can I tell if it made any difference? Yes. Engagement over time and the campaign’s return on investment, based on what was sold subsequently. ### Can I send automated campaigns? Yes. Birthday messages, messages for special occasions and messages to win back customers who have stopped coming are sent automatically once they have been set up. ### Through which channels do the campaigns reach their audience? Via email, WhatsApp, push notifications and SMS, to customers who have already visited you. ## Meet the people who are already working with Waitry - Order and pay at the kiosk - Kiosk, table and kitchen all in one - Churros without having to queue at the counter - Order, pay and send it to the kitchen - Two kiosks and no more queuing - Choose, scan and pay at the kiosk - Self-service kiosk at The Lion King - International chain with Waitry - Orders at the museum ## Benefits for your business - **You put your marketing on autopilot**: Campaigns that are automatically triggered for birthdays, special occasions or days when a customer hasn’t visited, via email, push notifications, SMS and WhatsApp. - **You know each customer inside out**: A CRM system that tracks visits, purchases, preferences and history, and brings together orders and bookings in a single profile. - **Segment and reward customers with loyalty tiers**: Tiers based on points, spending, visits or last visit, with promotions that are automatically added to the customer’s wallet. - **You measure satisfaction after each visit**: Automatic surveys following a purchase or visit, with progress tracked on the dashboard. 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